Writing SEO texts is one of the key elements of an SEO strategy. High-quality content will help you rank well in search engines and make your website stand out among others, especially today when the competition is fierce because a large number of people want to be freelancers and work for themselves. That is why you need to be good when it comes to copywriting and writing SEO texts, and not make fatal mistakes.
In the text that follows, we will point out to you 7 mistakes that you should not make…
You Start Without Searching for Keywords
Before you start writing text, it is important to determine which keywords you want visitors to use to find you. Writing SEO texts always starts with keyword search. You may find it tempting to skip this time-consuming task, but it will cause harm to your search engine rankings.
You can write a large number of texts with interesting content, but if they do not rank high in the search, you will not really benefit from it. This is why it is very important to think about keywords. Put time into it and take it seriously because it will really pay off for you later.
You Forget the Search Intent
Before you start writing, while searching for keywords, it is important to pay attention to the intention of the search. You need to have a clear idea of the type of intent that might be behind your keywords.
People may be looking for information, a specific site, or wanting to buy something. Which of these search intentions is relevant to your SEO text? What does your audience want?
If you are focused on sales, a convincing copy must have more than purely informative intent because, otherwise, customers will not stay on your site no matter how appealing it turns out to be after building it, whether you did it through template-based platforms or more complex WordPress. Therefore, it is very important that you also analyze the search engine results pages (SERP) along the way in order to have an idea of the intentions behind the keywords you are targeting.
So, according to that, write the text, paying attention to the tone in which you write, the length of the text depending on whether clients will need a longer or shorter response to their problems, and CTA (call-to-action) – because your audience wants to do something, it is up to you to persuade them to it.
You Don’t Use Synonyms
Search engines today are very smart, they also understand that certain words have the same or similar meanings. Take advantage of this when writing SEO text. Instead of cluttering your text with the same keywords, use synonyms for your keywords. Not only will you avoid repetitions that make the text boring, but you will also increase your chances of ranking better with related keyword phrases.
And remember, writing SEO texts is not for Google but for users! A rich vocabulary will also make your SEO text more interesting and popular because Google ranks high texts that are user-friendly.
You Don’t Think About the User’s Perspective
One of the common mistakes when it comes to writing SEO texts is when they are written exclusively from the point of view of the site owner, without paying attention to users. We know, it is not easy to get into someone else’s mind, so we understand why this is happening.
However, if you want to reach ideal clients, it is very important to try to keep in mind their points of view. Users are interested in what you have to offer, how you can solve their problems, and what is their benefit from reading your text.
Also, be careful when using the words “I” and “we” – i.e. don’t overdo it. Let the text be about users, not about you.
You Write Texts That Are Difficult to Read
Another mistake you should avoid is writing content that is difficult to understand. If you adapt the text to be easy to understand, you immediately open the way to a larger audience.
Therefore, clear and readable text is one of the most important items of an SEO strategy. People need to understand the message you are trying to convey to them with your texts. If they don’t understand them, chances are they will leave your site and avoid it in the future.
Writing SEO texts in itself is not easy. However, if you know what things to pay attention to, it will make your job much easier. For example, avoid long sentences and a large number of technical terms.
In order not to forget about all these important little things, use SEO plugins that will point out potential mistakes.
You’re Taking Someone Else’s Content or Writing Bad One
A big mistake in writing SEO texts is if you take them from other sites and post them as your own. This can significantly reduce your SEO score. If a search engine recognizes text as plagiarism or if it is poorly written, it is likely to spoil your SEO score and penalize you.
Write original texts, or if you are not able to and you claim facts from other sites, research the topic you are writing about well. Collaborate with verified SEO content writers and be sure not to download inaccurate information from unreliable sources.
Also Read: How Harmful Plagiarism Has Become for SEO?
You Write Irrelevant or Short Content
Be careful not to write content on the blog that is not relevant to what you are doing and from which your readers will not benefit. Also, pay attention to the length of the text – it is important that it exceeds at least 700-800 words.
Because, how much trust will users have in you and your abilities if you write short texts and give them only a part of the knowledge about the important facts they are looking for? Consider whether you would devote your time to reading text that you do not need or that is not useful to you? You probably wouldn’t visit sites with that kind of content.
Writing SEO texts is not difficult to master, but it is not easy either. If you want your site and content to succeed, it is important to pay attention to these things and constantly work on your capabilities. As the quality of your content grows, so will the search engine and your users notice and appreciate it.