Business promotion on social media is no longer just an innovation to increase sales. It has become one of the essential parts of running a business. Hardly can a company survive in today’s market without the use of social media marketing.
It is no wonder that is the case since around 74% of all internet users have created accounts on at least one of the social media like Facebook or Twitter. But just making a page is not enough if you want to bring your business closer to the consumers. There are many other things you should have in mind when promoting on social media and here are a couple of the most important ones.
Treat your followers like actual people
One of the most important things you will have to remember if you want to promote on social media is not to treat your customers like they are just numbers. Building relationships is important if you want to retain your customers and make more sales. That is why engaging in interaction with your followers is necessary. Before you respond to any questions or comments, think about who your followers actually are, how you can help them, and why they have decided to interact with you in the first place.
Remember the one-in-seven rule
If you want to retain a big number of followers on social media you have to make sure you do not overload your followers with promotional posts. It is recommended that only one in seven posts should be all about promoting your business. Other posts should be connected to your line of business but they should not advertise your business directly. Having too many promotional posts will only have a negative effect on your business.
Respond quickly as you can
Interacting with the consumers means that there will be many questions and comments about your business and your products or services. If you want them to be satisfied you should make sure you respond to each of these as quickly as possible. Experts at companies such as professional Denver social media marketing agencies agree that everyone should receive a response in the first 19 minutes after posting. You should respond to both positive and negative comments and try to answer all the questions as clearly as you can.
Post at the right time
You should make sure that all of your promotional posts are made at the right time, especially if you are going to follow the one-in-seven rule. That is why it is a good idea to post when there is the biggest number of people online. Experts say that the period when a company should share promotional posts is between 7 p.m. and 10 p.m.
Record how-to videos
Another great way to bring your products or services closer to the public is to record videos that you will share on your page. Recording such videos is cost-effective but can be of great help when it comes to attracting more customers. Experts agree that consumers are more likely to turn to business after they have seen a video that promotes their products or services. Start a YouTube channel and share your videos on Facebook and other social media.
Following all of these tips will make your social media presence strong and attract new customers. It is also important to entertain your followers and make them happy in order to retain your current customers. Make sure each of your posts has a link to your official website where they will actually be able to browse your products and get all the information they need.